Using Video in IT Recruitment Outreach

Using Video in IT Recruitment Outreach

Want to stand out in a developer’s inbox? Use personalized video. A short, sincere message introducing yourself and why you’re reaching out can dramatically increase response rates.

Tools like Loom and Vidyard make it easy. Mention specific projects, talk about the team, and make the experience human. In a sea of text, video brings connection back into recruiting.

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Using Video in IT Recruitment Outreach

Inboxes are full. Messages blur together. Top tech talent gets dozens of recruiter emails every week—and most go unread. If you're still relying on cold LinkedIn messages and templated InMails, you're getting buried. The solution? Video.

Video outreach is one of the most powerful ways to cut through the noise and genuinely connect with IT professionals in a crowded hiring market.

Why Video Works

Humans are wired for visual communication. A 30-second video can express more tone, energy, and authenticity than any written message ever could.

In IT recruiting, where developers are inundated with impersonal messages, a short, tailored video shows effort, respect, and creativity. It says: “I took the time to get to know you.” That’s powerful.

How to Use Video in Your Outreach

1. Personalize, Always
Use the candidate’s name. Mention their GitHub project, blog post, or tech stack. Refer to their experience directly. This shows it's not just another blast message.

2. Keep It Short (30–60 seconds)
Respect their time. Get to the point. State who you are, why you’re reaching out, and what makes this opportunity exciting for them.

3. Use the Right Tools
Tools like Loom, Vidyard, or BombBomb allow you to record your face or screen (or both), add captions, and generate shareable links easily. No need for fancy editing.

4. Show the Culture
In addition to 1-on-1 messages, use short videos to highlight team culture, tech challenges, or behind-the-scenes views of your company’s engineering team. This adds transparency and builds trust.

Example Script

“Hi Alex, I saw your recent commit on GitHub around scalable Node.js APIs—very impressive. I’m [Your Name], a tech recruiter with [Company], and we’re building something that lines up really well with your skill set. I’d love to tell you about the engineering team here and how we’re solving some big performance problems at scale. Let me know if you'd be open to a quick chat. I’ll include the JD below!”

The Results Speak

Recruiters using video report:

• 2–3x higher response rates
• More positive candidate experiences
• Shorter time-to-engage cycles

In short: it works.

What’s Next?

Asynchronous video is just the beginning. Expect to see more recruiters leveraging video job descriptions, team introductions, and even video-first interview funnels.

If you want to stand out in IT recruitment, stop typing and start recording.

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